I’ve been a Dynamite distributor since 2000. Twenty-five-plus years now, and I still feel the same way about these products as I did the day I started: I genuinely love them. Not in a “this is my job so I’ll say nice things” way — in a “I would buy this with my own money even if I weren’t selling it” way. Because I do. Every day.
Everything I’m about to tell you comes from my own barn, my own house, and my own animals — not a brochure.
Every month, my Dynamite shipment shows up, and I swear, opening that box feels like nurturing my animals before I’ve even fed them anything. The smell of the Super Stress alone — I could roll around in it. And when I open the TNT, I genuinely feel like my animals are going to live forever. That’s not a sales line. That’s just what it feels like, every single month, after twenty-five-plus years of doing this.
This is the post I come back to and link to over and over, because it’s the real, complete answer to the question people ask me most: “Joan, what do *you* actually give your animals?”
Not the textbook answer. Not the brochure. What’s really happening every day on this ranchette in Santa Clarita, with Pegasus and Anya — my two elders, both 24 — alongside Drakkar (13) and Felina (10) out in the pasture, Elsa, Penelope, and Abby underfoot, and Henry, Gloria, and Queen Latifah supervising from somewhere up high.
So here it is. The whole thing. Bookmark it — I’ll be linking back to this one a lot. Pull up a chair (or a hay bale).
Why I Build a Routine, Not Just a Shopping List
Here’s the thing about animal communication and energy work — and it’s the same thing I teach at CWALU — you can’t read an animal clearly if their body is shouting too loud for their spirit to be heard. Gut health, mineral balance, immune support… this is the floor the conversation stands on. I can’t tell you how many “behavior issues” or “she’s just off” moments have resolved once the body had what it needed.
My horses are my teaching faculty. My dogs and cats are too. I need them feeling good, not just for them, but because every workshop, every demo, every retreat depends on them showing up regulated and well. So my routine isn’t an afterthought — it’s foundational to everything else I do.
The Horses: Pegasus, Anya, Drakkar, and Felina
Pegasus and Anya are both 24 now — my elders. Drakkar is 13, and Felina is about 10. Every single day, all four get:
Dynapro — their probiotic foundation. Gut health is everything, and Dyna Pro creates the right conditions for the good microbes to wake up, multiply, and actually do their job. (And yes — I take a shot of it myself. Same formula, just a human-sized pour. My gut deserves the same support I’m giving theirs.)
TNT — this is the all-in-one. It’s a synergistic blend that covers joints, digestion, immune support, and metabolic balance in one easy scoop.
Easy Balance — this is chelated magnesium, with chromium and cinnamon for blood sugar support. Sometimes I alternate this with Easy Boy, which is magnesium and B vitamins instead — I go back and forth between the two rather than running both at once.
E-Selenium — this one I want to be really direct about: vitamin E and selenium are necessary for muscles and skin, but selenium is highly toxic if it’s not administered properly. For some horses, it actually needs to be prescribed. I do a small sprinkle for my working horses, and for any horse going through an itchy stretch — but this is absolutely not a “more is better” product, and if you’re new to it, please talk to your vet or your distributor before you start.
Oxy-Omega — and this one I genuinely think is the best on the market, including for Drakkar and Felina specifically. Here’s why: it’s not oil-based. It’s a combination of vitamin E, omega-3 fatty acids from chia seeds, ester C, bioflavonoids, and SOD. Horses don’t have a gallbladder, so oil-based omega products tend to just sit in the intestinal wall — you get a glossy coat, sure, but the horse never fully processes it. On top of that, a lot of omega products for horses are soybean-based, and you don’t always know if that soy was sprayed with Roundup. Oxy-Omega sidesteps both problems entirely.
For Pegasus and Anya, my elders, I add Free & Easy — joint, cartilage, and ligament support. They appreciate it more every year, the same way I appreciate my own joint supplements more every year. We’re not so different.
In winter specifically, I add MSM into the mix. Cold weather is hard on joints, and MSM is one more layer of support I bring in just for that season — it doesn’t need to run year-round, but winter is exactly when I want it in the diet.
The Other Treasures I Layer In
Dynamite isn’t the only thing happening around here, and I want to be honest about that. I love a lot of different modalities and treasures alongside it: the Theraplate, red light therapy, rife machines, homeopathics, essential oils, and flower essences. Anything can go into the diet from Dynamite’s line — but if I’m reaching outside of it for one more thing, it’s usually just one thing at a time. That way I can actually see, fairly quickly, whether it’s working or not. Stack too many things from too many places at once and you lose the ability to tell what’s actually doing the work — which loops right back to the synergy principle I mentioned earlier.
Why I Actually Use Less Than People Expect
Here’s something that might surprise you: I run a lighter hand on vitamins and minerals overall than people assume, because my animals are already getting so much of what they need elsewhere. The dogs and cats are on raw food. The horses get four different grass hays a day. Real, varied, whole-food nutrition does a lot of the work before a supplement ever enters the picture — supplements are meant to fill gaps, not replace a foundation that’s already solid.
On top of that, out in the pasture, I keep little trays of free-choice minerals — Izmine and NTM Salt, both offered loose, both in a 1-to-1 and a 2-to-1 ratio side by side. I leave it up to the horses to self-select, because their actual needs fluctuate constantly: with weather, stress, activity level, hormones, emotions, and even with changes in the hay itself. A horse’s body knows more about what it needs in any given week than I do, and free-choice minerals let them tell me.
The 1-to-1 and 2-to-1 refer to the calcium-to-phosphorus ratio. This matters more regionally than most people realize. Here in Santa Clarita, our soil is calcium-rich because of the limestone, but phosphorus-deficient — so I offer the 1-to-1 (one part calcium, one part phosphorus) to help balance that out, alongside the 2-to-1 so they have both available. Interestingly, it often runs the opposite way in the South and other humid regions of the U.S., where soil tends to be calcium-deficient and phosphorus-rich. This is exactly why “just give your horse a mineral supplement” isn’t really one-size-fits-all advice — what your region’s soil and hay are missing matters as much as what’s in the bag.
A bit more on the two specific minerals I use:
Izmine is mined from a prehistoric deposit of ancient flora and fauna, and contains around 70 naturally occurring micro trace minerals, enzymes, electrolytes, and bio-nutrients — all chelated and carbon-based. It also acts as a gentle internal detoxifier.
NTM (Natural Trace Mineral) Salt is additive-free, unbleached, and naturally dried. A small pinch of it in water makes a genuinely great electrolyte.
Every Couple of Months: The Reset
Roughly every other month, everyone — horses, dogs, and cats — goes through a cleanse:
Herbal Tonic, our herbal antiparasitic, to gently and naturally support a clean gut.
When we reset, everyone comes off of everything else — the only exception is that my elders stay on their joint supplement. Joints don’t get a vacation just because the gut is taking one.
Then, for the month *after* the cleanse, I layer back in:
SOD — this stands for Superoxide Dismutase, and it’s an antioxidant and liver cleanse. It reduces oxidative stress, reduces inflammation, helps relieve arthritis symptoms, supports the body’s fight against cancer, and boosts skin health. It’s doing a lot of quiet, important work.
Super Stress — this is Ester C with B vitamins, and I want to take a minute on the Vitamin C piece specifically, because it’s one of the most underrated nutrients in any animal’s routine (mine included). Vitamin C is a powerful antioxidant, it supports immune function and the body’s ability to fight off illness, and it plays a real role in collagen production, which matters for skin, joints, and healing in general. Most mammals make their own — but in times of stress, illness, or recovery, that internal production often isn’t enough, and supplementing makes a real, measurable difference.
This is one of those “less is more” Dynamite principles in action. You don’t have to run everything all the time. You cleanse, you rebuild, then you go back to foundation.
The Dogs: Elsa, Penelope, and Abby
Elsa is my puppy, Penelope is 6, and Abby is 9 — and all three of them were raised on this from the start. They get raw food and these products, full stop. That’s just what “growing up” has always looked like in this house.
My girls get the same parasite cleanse rhythm as the horses — and the same rule applies: while they’re on the cleanse, they’re off the vitamins entirely. Afterward, they go back on:
Vitamin C and SOD to support immune rebuilding
Their regular TNT (the canine version) for all-around joint, digestive, and immune support
Dynapro for daily gut health
Free & Easy once they hit their elder years — because senior dogs deserve the same joint love senior horses get
The Cats: Henry, Queen Latifah, and Gloria
Our cat family has its own story. It started with Francesca, our mama cat, and her three babies. We lost Francesca three years ago, and just recently said goodbye to Buster Keaton, one of her babies. Henry and Queen Latifah, his littermates, are still very much here and very much in charge. And we recently adopted Gloria, who is doing beautifully on the vitamins so far.
Cats get the cleanse too, then:
Vitamin C and SOD
Free & Easy for my elder cats
Liquid Catazymes — because cats have their own digestive quirks, and this supports them specifically
Purrformance — this is the cats’ baseline vitamin and mineral product, the same role TNT plays for the dogs and horses. It’s foundational, not an extra.
Why Dynamite, Specifically
People ask me this too: with so many supplement companies out there, why Dynamite? Here’s my honest answer.
What pulled me in originally — and what’s kept me here for twenty-five-plus years — is that Dynamite’s minerals are chelated in amino acids, which makes them bioavailable. That’s not a small technical detail. A mineral that isn’t bioavailable can pass right through an animal’s system without ever actually being absorbed and used. You can buy the cheapest mineral supplement on the shelf and still end up with a deficient animal, because the body never got the chance to take it in.
Gut health is number one — that’s why the cleanses and the DynaPro are foundational, not optional, in everything I do. And the minerals matter so much because minerals are the root, and vitamins are the flower. You need both, but you can’t skip the root and expect the flower to thrive. A lot of people focus on vitamins because they’re the visible, talked-about part — but the mineral foundation underneath is what actually makes everything else possible.
The Power of Functional Synergy
Here’s something I wish more people understood before they start stacking supplements from five different companies: when you combine product lines that weren’t designed to work together, you can run into ingredient clashing, poor absorption, and dosage overlap. A synergistically formulated product line, by contrast, delivers predictable, bioavailable results — because the products were built to complement and support each other from the start.
Chelated amino acids are a perfect example of this kind of synergy. It’s never been about throwing more products at a problem. It’s about combining the right things, building blocks that build on each other, so you get real delivery support and complementary action instead of working against yourself.
Throwing a bunch of unrelated supplements at a body is a bit like tossing random ingredients in a blender and hoping for the best — the body doesn’t have a real chance to absorb any of it well, and it can end up being both damaging and expensive. You risk overload, you risk neutralizing the very things you were trying to support, and you risk creating digestive stress instead of relieving it.
This is the whole reason I’ve stayed with one synergistically built system for twenty-five-plus years instead of piecing things together from wherever.
What I Take, As a Vegan
I get asked this one a lot too, since I don’t take capsules myself — the capsules themselves aren’t vegan, so I open them up and make a little drink out of what’s inside instead. My own routine is simple: the Elixir — apple cider vinegar and trace minerals — plus a shot of the horses’ DynaPro in my morning feeding. That combination keeps my own gut healthy, no capsule required.
And Then… We Have Fun
Beyond the supplement routine, my animals get smoothies. Actual fruit-and-veggie smoothies, blended up and shared around. It’s not in any protocol — it’s just joy. Animals deserve joy as much as they deserve good nutrition. A horse who trusts you, who knows you show up with good things and good energy, communicates with you more openly. That’s not woo — that’s relationship.
I’ll also let you in on a seasonal detail most people never think about: in the winter, I heat up the horses’ “soup” and the dogs’ and cats’ raw food, following Traditional Chinese Medicine principles around warming the body in cold months. In the summer, everything gets cooled back down, since cool food digests more easily when it’s hot out. It’s a small thing, but it’s one more way I try to work with each animal’s body instead of against it, season by season.
A Note Before You Build Your Own Routine
I want to be really clear: this is *my* routine, built over years for *my* specific animals, their ages, and their needs. It’s not a prescription for yours. If you’re new to Dynamite, please work with your distributor (that might be me!) or a knowledgeable practitioner to figure out what your animal actually needs — because “less is more” really is true, and more isn’t automatically better.
If you want help building out a routine for your own horse, dog, or cat, reply to this email or reach out — that’s exactly what I’m here for.
However you want to be part of this, there’s a way that fits:
Buy retail. Get exactly what you read about today, shipped to your door, no commitment.
Become a distributor and treat it like a buying club. You get a discount on everything you and your own animals use — no selling required, no quotas, just better pricing because you’re in the family.
Become a distributor and build a little side-hustle. I’m not going to pretend this is hypothetical for me. Way back when I was married, this business often paid for my half of the mortgage, my horses’ board, and my car insurance. Years later, it’s continued to be a steady, reliable part of my income as an entrepreneur — something I can actually count on. It started small. It didn’t stay small.
Whichever path makes sense for you right now, reply to this email and I’ll point you in the right direction.
With gratitude for the four-leggeds who keep teaching me,
